Tour Guide Training

Our Tour Guide Training programmes are fully WFTGA-certified and aligned with international best practices in professional guiding. Developed in collaboration with cultural historians, AR designers, and destination experts, this comprehensive programme ensures guides are equipped to work confidently in modern, technology-enhanced heritage environments. Graduates leave with an internationally recognised certification, practical AR delivery skills, and the confidence to guide in next-generation visitor experiences, enhancing both visitor engagement and satisfaction.

Join our immersive 5-Day Certified Programme at the Pompeii AR Academy, where you will train in one of the world’s most iconic heritage locations. This comprehensive program combines classroom instruction with on-site guiding sessions, allowing you to experience the rich history of Pompeii firsthand. Participate in AR storytelling masterclasses, where you'll learn to craft engaging narratives using cutting-edge technology. Gain hands-on experience with smartglasses and mobile AR, and demonstrate your skills during live assessments in an authentic heritage environment. Enhance your guiding expertise while embracing the future of cultural storytelling.

AugmentifyAR offers on-location, WFTGA-certified tour guide training tailored specifically for your museum, heritage site, or destination. Our programme utilizes your own collections and stories, ensuring that your guides connect authentically with visitors. We prioritize minimal disruption to your operations, allowing your team to learn while continuing to engage with guests. This flexible training is designed to meet the unique demographics of your visitors and is scalable, making it perfect for large guide teams eager to enhance their storytelling skills with augmented reality technology.

What Guides Learn is a comprehensive training program designed for tour guides who want to enhance their skills in storytelling and Augmented Reality (AR) integration. The program covers essential topics including Authentic Storytelling Foundations, where guides learn story structure, interpretive ethics, and how to translate scholarly content into engaging narratives. Participants gain insights into AR Story Visualization, focusing on when AR adds value, selecting the right digital assets, and blending physical and digital storytelling. The training also includes hands-on experience with AR Hardware & Delivery, exploring smartglasses, mobiles, tablets, and ensuring accessibility and visitor comfort. The TourBuilder Platform Training empowers guides to build AR journeys, trigger scenes, and create no-code experiences with precision. Finally, Live Visitor Experience Design teaches guides how to craft seamless user experiences, ensuring frictionless delivery while adeptly reading and responding to visitor reactions.

Our AR training program is designed for a wide range of professionals in the cultural and tourism sectors. Whether you're a museum or heritage tour guide looking to enhance your tours, a cultural interpreter or educator aiming to modernize your teaching methods, or a member of a destination management organization seeking to improve visitor engagement, our training is perfect for you. We also cater to tourism authorities and ministries aiming to elevate cultural experiences, as well as public and private tour operators eager to stand out in a competitive market. Join us to revolutionize how you connect with your audience!

Transform your tour guides into AR experts with our WFTGA-certified training program. At AugmentifyAR, we offer comprehensive training that combines traditional guiding techniques with innovative AR storytelling. Our courses are designed to enhance visitor engagement and satisfaction while increasing the value of your tours. Choose from on-site training at your location, intensive programs at our AR Tour Guide Training Academy in Pompeii, or blended learning options. Contact us to discuss certification options, group pricing, Pompeii Academy availability, or on-location delivery. Let’s shape the future of your tours together!